- Swedish golf sneaker brand Goatlane announces the release of the Grant Horvat Collection.
- The Grant Horvat Collection consists of three limited-run golf shoes.
- The first pair will be available for purchase on Dec. 26 and is limited to 350 pairs.
- Retail price is $240.
On Monday, Dec 26, Goatlane is releasing the first of three shoes in the Grant Horvat Collection. The sneaker is dressed in premium white grain calf leather and features a spikeless golf outsole. All Goatlane golf shoes are designed in partnership with PGA TOUR golfer Henrik Norlander. The remaining two pieces of the collection are set to release in the first half of 2023.
Goatlane? Never heard of her.
Unless you’re deep in the golf influencer scene, there’s a good chance you haven’t heard of Goatlane. The Swedish D2C golf sneaker brand calls itself “disruptive” and has made its mission to blend Tour-level performance with street fashion. Goatlane intentionally describes itself this way in the hope that the modern look draws the consumer in but the professional-level performance keeps them around.
While still a relatively “new” brand (founded in 2020), Goatlane has an impressive stable of talented influencers and ambassadors including Mac Boucher, Henrik Norlander and Grant Horvat.
About Grant Horvat
Grant Horvat is still fairly synonymous with GoodGood (despite recently parting ways with the brand) but the rising social media influencer is kick-starting his solo career with the launch of his signature Goatlane shoe. Horvat, who hails from Florida, grew up on the green under the direction of his father, a long-time PGA teaching professional.
A Peek Behind the Curtain
Goatlane golf sneakers look pretty slick but you’re probably wondering the same thing I am: Are there any brains behind those beautiful, soft leather curves? Let’s break it down.
- Weatherproof exterior
- G-twist spikeless cleats for multi-directional grip and traction
- Removable cushioned footbed for support and comfort
At first glance, Goatlane seems to have all the bases covered but I won’t know for sure until I get my hands on a pair. If the smart, sexy looks and premium materials are any indicator of the performance, there’s plenty to be optimistic about.
Collaborations of this magnitude are becoming more normal in the golf influencer community. Whether the partnership between Grant Horvat and Goatlane will pay performance dividends is still TBD but I’d say that, for now, Goatlane is living up to the “disruptive golf company” moniker.
You can join the rebellion and snag the first shoe in the Goatlane Grant Horvat Collection starting Dec. 26.
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