TaylorMade has revealed the next generation of its P·700 Series by unveiling the all-new P·770, P·7MC and P·7MB irons, which join P·790 to complete a family of clubs that deliver on the brand’s declared ambitions of feel, craftsmanship and performance.
The all-new P·770 features a compact, tour proven shape with a thinner top line, less offset in long irons and a shorter blade length when compared to P·790. With its hollow body construction and forged L-Face, the 2023 P·770 yields elevated distance, forgiveness and excellent feel in a smaller sized head.
P·770 features FLTD CG, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass, and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.
This encourages easier launch and playability in the long irons, while optimising trajectory and spin in the scoring clubs. The intuitive concept promotes consistency and control from top to bottom.
The sound and feel of P·770 is pristine with the addition of SpeedFoam Air, the technology introduced in 2021 with the launch of P·790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of P·770.
In addition to the added speed made possible by the thinnest P·770 face TaylorMade has produced, the Thru-Slot Speed Pocket and Inverted Cone Technology help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.
Matt Bovee, Director, Irons Product Creation, said: “P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and a hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space.”
P·770 – Specifications, Pricing & Availability
P·770 irons are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 per iron. P·770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X 130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
With precision playability and a hint of forgiveness, every angle of the all-new P·7MC is meticulously scrutinised to meet the performance demands of the game’s best ball strikers.
The tour-inspired P·7MC fits the eye of discerning players. With minimal offset and perimeter weighting, this classically shaped iron delivers ultimate control and precision. A narrow sole and tight leading edge ensure consistency through the turf.
TaylorMade’s Compact Grain Forging process uses 2,000 tons of pressure, more than double the industry standard. Used in both P·7MC and P·7MB, the additional force gave TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.
Compact Grain Forging delivers a refined composition inside and out. The sophisticated craftsmanship comes to life with a satin finish and forged “Metal-T” within the cavity back, creating the unmistakable aesthetic of a premium TaylorMade iron.
Precision in P·7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face ensures precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.
Matt Bovee commented: “There’s no better feeling than a solidly hit forged iron. For pure ball strikers, the consistency of P·7MC rivals anything in the marketplace today and has been a favorite among skilled golfers. For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P·770 or P·7MB. No two golfers play the game exactly alike, and one of the things I love about our P·Series family is the ability for golfers to personalise a set to match their needs and maintain aesthetic unity.”
The all-new P·7MB was designed for the best ball strikers in the world who demand surgical control and precision shot making. Each strike with P·7MB is sensory overload, delivering unfiltered feedback and best-in-class feel.
As a result of detailed feedback from testing with Rory McIlroy and Collin Morikawa, P·7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.
The sole of P·7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf.
Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.
“The narrower sole width of P·7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros. Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P·7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace,” added Matt Bovee.
P·7MB is a seamless blend of traditional muscle back iron performance with a contemporary look and design. The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry.
This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel. This design creates a timeless look both in the playing position and in the bag.
P·7MB also features the Compact Grain Forging and machined face and grooves that are also seen in P·7MC.
P·7MC & P·7MB – Specifications, Pricing & Availability
P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
For more information, please visit https://www.taylormadegolf.co.uk/